LEAD FUNDRAISING COORDINATOR
HelpAWS is funded solely by donations and adoption fees. The adoption fee does not cover the full cost of us housing, feeding, vetting, and transporting each dog, so it is necessary to find other sources of income to run the rescue. Throughout the year, it is important to run a wide variety of fundraisers, including raffles, contests, holiday events, stray sponsoring, etc. The goal is not only to receive monetary donations, but also to seek out opportunities for items or services that can be used in future fundraisers. This can be a very challenging role and requires you to be a creative thinker, extremely organized and persistent, and well-informed of our rescue goals and missions.
The responsibilities of the Lead Fundraising Coordinator are as follows:
- To plan and coordinate fundraising ideas for HelpAWS
- To organize and implement fundraisers for each major holiday
- Reach out to companies and businesses who may be able to donate money/goods
- Develop proposals that can be sent to high net worth individuals, foundations, and corporations to solicit donations.
- Build current donor relationships and forge new ones
- Research, evaluate, and recommend new fundraising opportunities in alignment with the organization’s values
- To complete and submit attendance applications for fundraising events
- To research and contact organizations about donating merchandise for raffle events
- To communicate with individuals/companies offering to raise money on our behalf
- To represent HelpAWS in a positive, respectful & appreciative manner to all donors
- To ensure each fundraising partnership is shared on our social media accounts
- To keep the donations Airtable up to date, working with Events Coordinator
- To follow up with winners of the prizes and organize delivery/mailing
- To ensure donors (individuals & companies) receive credit during fundraisers
- To prepare any materials required for fundraisers (posters, printouts, mailing, etc.)
- To provide management team with any material costs and budgets
- To manage fundraising volunteers to ensure they are representing HelpAWS in an effective and positive manner at all times
- To work alongside the Events Coordinator and the Grant Research Coordinator
The expectations of the Fundraising Coordinator are as follows:
- Respond to third party offers to hold fundraisers in a timely manner
- Communicate all fundraising ideas, offers, and prize donations with management
- Prepare holiday-specific fundraisers prepared at least three (3) weeks prior
SOCIAL MEDIA SPECIAL PROJECTS – TARGETED OUTREACH
As an international nonprofit, social media is an incredibly valuable resource in recruiting volunteers and adopters, soliciting donations, and spreading the word about the HelpAWS cause. Rather than relying on followers and supporters to come to us, it is imperative to seek out and identify additional opportunities for exposure. This special project aims to recruit followers by focusing on targeted engagement efforts on a regular basis. The person in this role must be organized, creative, and persistent with a solid knowledge of various social media platforms and excellent writing skills.
The responsibilities of the Targeted Outreach Volunteer are as follows:
- Curate a list of relevant social media accounts to follow and interact with
- Update list regularly, adding new accounts as they are discovered
- Identify the best way to contact each account (DM, comment, story reaction, etc.)
- Solicit various dog-related accounts to share HelpAWS posts or related content
- Try different contact methods over time to see which are most effective
- Identify and track a list of relevant hashtags to follow/interact with, encouraging accounts to check out and follow the HelpAWS page
- Comment and interact on posts with Saint Lucia location tags
- Interact with products/brands with partnership and/or donation opportunities
- Track via airtable all organizations contacted and take detailed notes
- Nominate HelpAWS for product or service giveaways when applicable
- Reach out to tourist visiting the island to see if they are interested in being flight parents
- Send weekly updates/reports to management team regarding progress/feedback
- Determine which messages are sent from personal account vs. HelpAWS account
- Respectfully represent HelpAWS and bring questions or concerns to management
- Commit a minimum of 5-10 hours per week to this project
- Report all verified account interactions to management IMMEDIATELY upon receipt
Examples of Accounts
- Dog & Rescue Accounts (The Dodo, We Rate Dogs, Dogs of Instagram, etc.)
- Celebrities with Rescues/Animal Lovers (Dan Levy, Wells Adams, etc.)
- Travel Influencers/Bloggers
- Anyone traveling to Saint Lucia
- Anyone that does rescue work and travels
- Saint Lucia Hashtags (#saintlucia, #stlucia, #jademountain, #ansechastanet, #travelsaintlucia, #letherinspireyou)
- Saint Lucia Locations (Soufriere, Saint Lucia, Jade Mountain, Anse Chastanet, Sugar Beach, et
ADVERTISING AND MARKETING COORDINATOR
The responsibilities of the Advertising & Marketing Coordinator are as follows:
- To approach organizations about donating merchandise for raffle events
- Implement marketing and advertising campaigns geared towards promoting the organization and its activities
- Create campaigns to attract new adopters
- To collect data and analyze market trends to improve advertising campaigns
- Coordinate with social media team to ensure consistency across all platforms
- To keep the Executive Director and Operations Manager updated on advertising campaigns and their success
- To implement and maintain written and verbal media programs to market HelpAWS and spread awareness
- To research social media strategy and make suggestions to management team
- To promote paid advertisements as necessary
- To assist with creating and sending bi-monthly newsletters to our contact list
- To design graphics for social media, print and web-based promotions
- To pursue media opportunities to Canadian, American and Saint Lucian outlets
- To help design and order posters, printed materials, banners, etc.
- To work hand in hand with the Events Coordinator and Fundraising Coordinator
The expectations of the Advertising & Marketing Coordinator are as follows:
- Organize a minimum of two (2) raffles a year
- Organize a minimum of two (2) other fundraising events throughout the year
- The HelpAWS Fundraising and Events group chat must be checked at least once a day to ensure you are kept up to date on everything going on